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Free trial 7 days 7 days No 14 days 14 days 14 days 30 days 7 days Yes 30 days
Ease of use Very easy Difficult Very easy Easy Easy Very easy Very easy Very easy Very difficult Easy
Unlimited (tracker working 24/7)
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Price(per month)Available upon requestFrom $2 per userAvailable upon requestFrom $6.40 per user+$16Free for up to 75 usersFrom $2.50 per userBasic plan:$30 for 5 users+$5 per additional userFrom $1.50 per employeeFrom $4 per user+$8From $2.20 per user$5.99 per user per month
Free trial30 days14 daysYes14 days14 days14 days30 days30 days,no credit card required
Ease of useDifficultEasyDifficultVery easyEasyEasyDifficultVery easyEasyEasyEasy
Timecard management
Shift Trading
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Client billing
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Add time for others
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Workpuls Hubstaff Toggl TimeDoctor Harvest TimeCamp Timely Everhour Tick TMetric
Price (per month) $6 per user $5.83 per user $9 per user $9.99 per user $10.80 per user $5.25 per user $99 for 5 users $7 per user $19 for 10 projects $5 per user
Free trial 7 days 14 days 30 days 14 days 30 days Yes 14 days 14 days 30 days 30 days
Ease of use Very easy Difficult Difficult Very easy Easy Very easy Easy Difficult Very easy Difficult
Start/stop buttons
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Embracing the SMART framework in goal setting can revolutionize how managers approach team objectives, transforming ambitions into achievable targets. This method, focusing on specific, measurable, achievable, relevant, and time-bound goals, is a game-changer in driving team success across various contexts. By weaving in collaborative goal-setting, consistent progress tracking, and flexibility into their strategies, managers can significantly elevate their teams' performance. Leveraging tools like Insightful's employee productivity tracker further sharpens this edge, offering insightful data that aligns everyday efforts with these impactful SMART principles.

Understanding SMART Goals

The art of goal setting is not just about ambition, but also about the clarity, precision, and practicality of these objectives. A method that stands out in achieving this is the SMART Goals framework. This approach is a proven blueprint for setting attainable and meaningful goals, especially in the context of team management.

The SMART acronym is more than just a catchy phrase; it's a rigorously structured approach to goal-setting:


Goals set with specificity eliminate vagueness, making it easier to focus and direct efforts. When a goal is specific, it is clear what is expected, why it's important, who's involved, where it's going to happen, and which resources or limits are involved. 

For instance, instead of a broad objective like "increase sales," a specific goal would be "increase sales of Product X by 15% in the Northeast region by Q3." This level of detail provides a clear direction and helps in formulating a focused strategy.


Measurable goals allow for tracking progress and keeping the team motivated. They provide tangible evidence of achievement. By defining measurable outcomes, whether they be quantitative (like a 20% increase in website traffic) or qualitative (such as improving brand perception), you can evaluate the extent of progress and identify when the goal has been achieved. It's like marking milestones on a roadmap, giving a clear indication of how far you've come and how far you need to go.


While goals should be challenging, they also need to be realistic and attainable. This balance ensures that goals are within reach, given the available resources, knowledge, and time. Achievable goals motivate teams, driving them to stretch their abilities but not so far that the goal becomes demoralizing or unattainable. For instance, setting a goal to double the company's market share in a month is likely unrealistic, but aiming for a steady market growth of 5% per quarter might be within reach.


The relevance of goals is about ensuring that each goal contributes meaningfully to the broader objectives of the organization. This alignment ensures that every effort is pushing in the same direction and contributing to the overarching strategy. 

For example, if a company's main objective is to expand its digital presence, then setting a goal to enhance the in-store experience might not be the most relevant. Instead, focusing on improving the online customer interface would be more aligned with the broader objective.


Assigning a clear timeframe to each goal creates a sense of urgency and helps prioritize tasks. Time-bound goals also allow for better planning and resource allocation. They help teams avoid the pitfalls of procrastination and maintain a steady pace towards achieving the objectives. For example, setting a goal to launch a new product by the end of Q2 creates a clear deadline that can be planned around, ensuring focused efforts and efficient time management.

Practical Application in Team Management

Consider a team leader aiming to enhance their department’s performance. A typical goal like "I want my team to perform better" is vague. Applying the SMART framework, this could be rephrased as:

"I aim to improve my team's customer satisfaction ratings by 15% over the next six months through targeted training sessions and regular performance reviews, dedicating three hours each week for team development."

This goal is:

  • Specific: Focus on customer satisfaction and team training.
  • Measurable: A 15% increase in ratings.
  • Achievable: Realistic improvement with structured efforts.
  • Relevant: Directly ties to enhancing team performance.
  • Time-bound: Six-month duration with weekly commitments.

What kind of teams are SMART goals suitable for?

Creative Teams: For teams dealing with innovation and design, SMART goals can provide structure without stifling creativity. For instance, setting a goal like, "Develop a new product prototype with distinct features by the quarter's end, with weekly brainstorming sessions," balances creativity with deadlines.

Tech and Development Teams: In tech environments, where projects are often complex, SMART goals can help in breaking down tasks into manageable milestones. A goal might be, "Complete the first phase of the software development, ensuring all modules pass the initial testing phase, within two months."

Sales and Marketing Teams: Here, goals often revolve around numbers and timelines. For example, "Increase client portfolio by 20% in the next quarter by enhancing digital marketing strategies and networking."

Incorporating SMART Goals in Team Management

Integrating SMART goals into team management involves a comprehensive approach that enhances goal-setting effectiveness as well as team dynamics.

Goal-Setting Workshops

Implementing goal-setting workshops is an effective way to translate larger organizational objectives into SMART goals. These workshops provide a platform where team leaders clarify the broader objectives, encouraging team members to contribute their insights. This collaborative environment ensures a shared understanding of each goal - the key outcome being that every team member leaves these sessions with a clear grasp of the SMART goals and their role in achieving them.


The collaborative development of goals is integral to the SMART goals process. Involving team members in goal-setting ensures that the goals are realistic while factoring in the team's capabilities and limitations and empowering them. This sense of involvement heightens their commitment and motivation towards achieving the goals.


Regular check-ins, whether weekly or bi-weekly, are essential for consistent progress tracking and addressing issues in a timely manner. These meetings offer opportunities to adjust goals as needed, ensuring they stay relevant and achievable in the face of changing circumstances.


Engaging team members effectively in the pursuit of SMART goals involves clear and transparent communication. This clarity is essential for ensuring that every team member not only understands the specifics of the goals but also appreciates their significance and recognizes how their individual efforts contribute to the larger picture. This understanding fosters a sense of purpose and direction among the team and perpetuates forward momentum. 

Roles & Responsibilities

In addition to clear communication, assigning specific responsibilities to individual team members is a a must. This distribution of tasks and responsibilities cultivates a sense of ownership and accountability. When team members are directly responsible for certain aspects of a goal, they are more likely to be proactive and dedicated in their roles, leading to more effective and efficient progress towards the goal.


Another key element in engaging team members is the practice of regularly acknowledging their progress and achievements. This recognition, coupled with constructive feedback, plays a pivotal role in keeping the team motivated and aligned with the goals. It's a balancing act of offering encouragement for achievements while also providing guidance and direction for future efforts.


Providing the necessary resources and support is equally critical. Whether it's training, software, equipment, or time, ensuring that the team has what it needs to achieve the set goals is fundamental. This support not only enables them to perform their tasks effectively but also demonstrates the organization's commitment to the goals and to the team.


Lastly, maintaining adaptability in goal setting is essential. As projects evolve and new challenges emerge, the ability to modify goals ensures they remain relevant and achievable. This flexibility is necessary to navigate the often unpredictable terrain of project development and to respond effectively to changing circumstances. By remaining agile and adaptable, the organization shows its resilience and willingness to evolve, qualities that are often reflected in the team’s approach to their work.

Aligning Insightful with SMART Goals

Insightful employee monitoring software presents a compelling solution for managers seeking to set and monitor progress on SMART goals.

Managers can utilize Insightful to reflect on their current management practices. By analyzing the data provided by Insightful, managers can assess whether their team goals are aligned with the SMART framework…

Are the goals specific enough? 

Can progress be measured effectively? 

Are the goals achievable with the current team setup? 

Do they align with the broader organizational objectives? 

Are they time-bound with clear deadlines? 

Insightful analytics and reporting tools can guide managers in answering these questions, enabling a more structured and effective approach to goal setting.

Specific and Measurable

Insightful's engagement level metrics, derived from keyboard and mouse usage, offer precise data to measure employee engagement and productivity. This specificity aligns perfectly with the SMART principle of setting clear, unambiguous targets. For example, if a goal is to increase team productivity in a particular project phase, Insightful's comprehensive reports provide quantifiable data to track this progress.


Through its real-time monitoring and activity tracking, Insightful’s screen tracker software enables managers to set realistic and attainable goals. By understanding the team's current performance and capabilities, managers can set goals that challenge yet remain within reach. Insightful's data helps in identifying areas where the team excels and where they may need additional resources or support.


The platform's integration with project management tools like Jira and Basecamp ensures that goals are aligned with broader organizational objectives. Managers can use Insightful to track how individual and team activities contribute to these larger goals, ensuring relevance and alignment.


Insightful's time tracking software aids in setting and adhering to time frames for goals. With features like the Productivity Trends Dashboard, managers can monitor progress over specified periods, ensuring that goals have a clear deadline and are pursued with a sense of urgency.

The integration of Insightful's capabilities with the SMART framework is not just about setting targets; it's about creating a clear roadmap for teams to achieve substantial and meaningful results. 

By moving from abstract aspirations to concrete actions, Insightful aids in transforming leadership approaches. It provides the tools and data necessary for managers to set SMART goals that are clear, aligned with organizational objectives, and also grounded in the reality of their team's capabilities and performance.

As managers incorporate Insightful into their goal-setting and monitoring processes, they can transform their leadership approach, one SMART goal at a time, leading their teams towards excellence and achievement.

Insightful not only helps solve the issue of how to monitor remote employees or those working in the office, it can ensure your teams remain aligned with organization goals - no matter where they work.

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