In our newest interview, we bring you the words of Jacqueline van den Ende, founder/managing director of Lamudi Philippines. In our talk, she shared her story from the very beginnings as a student-entrepreneur, to being an only female in a private equity company, to moving across half the world to become an entrepreneur again. We were curious to ask her about how it is to be a woman in her job, as well as what were the most important lessons she learned that she’d like to share with young entrepreneurs worldwide.

Can we start by you telling us something about yourself – how did you get where you are now and what were some major milestones that brought you there?

Jacqueline: Well, I grew up abroad in many different countries – in Australia, Syria, Peru, Norway, Kyrgyzstan, Netherlands and now I live in the Philippines, so in that sense travelling and living in different countries is second nature to me. You could say I was an entrepreneur from the early days, since I started my first company when I was a student in the Netherlands, which is called De Kleine Consultant (The Young Consultant). It’s a non-profit, student-run strategy consultancy, basically something like “mini-McKinsey”. It has 250 students across 13 offices in three countries, who act as strategy consultants for small companies, non-profits, startups – anyone who needs strategy consultancy but can’t afford to pay for McKinsey, BCG, etc. The company still exists, it’s a big organization now, but as it’s non-profit and it didn’t bring any income, I eventually found a job in private equity.

I worked for three years as an investor, but I really missed entrepreneurship, I missed that feeling of building something new; so when guys from Rocket Internet Group said “Why don’t you go to the Philippines to start an online real estate business for us?” I decided to go back to entrepreneurship life. Now, Philippines wasn’t exactly what I had in mind when it comes to entrepreneurship, but I thought “Well, why not to give it a chance and learn a bit about Asia and Asian market?” So I packed my bags and came to Philippines where I’ve been running Lamudi for the past three years.

Can you tell us what’s it like to be a woman in business from your point of view, especially as an expat in a country like Philippines?

Jacqueline: I think that a remarkable thing about the Philippines is that it’s the most emancipated country I’ve ever lived in; in fact, according to official rankings it’s very high up on list of the most emancipated countries globally. Honestly, it was something that I did not expect to see – I’ve never been in a country with such high participation of women, not only in the workforce, but in top management; there are a lot of female business owners, a lot of female CEOs and managers, and that’s really a big difference compared to the Netherlands. The first couple of weeks when I came here, I remember my team talking about their former boss who turned out to be a woman, and I was surprised to realize that my first association with the word boss or manager was that it was male. In Philippines there are no such automatic associations, a boss can equally well be a woman or a man. Here no one ever asked me “What it’s like to be a female entrepreneur?” because it’s almost irrelevant. What I could say is that in startups here there are very few women, but in general business and management layers the situation is much better.

That is great news indeed. However, back in Netherlands, did you ever feel that you’ve been discriminated by your gender? Was there any situation when you were looked upon in a different way because you are female, and how did you handle that situation?

Jacqueline: Yes [laugh], there were multiple situations but I remember one specific situation which turned out to be quite funny. In my previous company, HAL Investments, the associates are treated very equally, so from the day one you go to meetings with the CEOs. Once I joined the CEO of our company to a meeting with the CEOs of another company, and there was this one guy who probably thought that I was a secretary or an assistant of our CEO – because everyone else there were men – so he asked me to hang his coat [laugh]. Of course I have no problem with hanging other people’s coats or making coffee, but it was very interesting to see his face when subsequently I joined them at the table with the other investors and was asked to lead the meeting.

Many women dream of becoming somewhat successful in business, but a lot of them feel like they don’t have the courage or whatever it takes to succeed. What is it that makes you different? What is it that you have, that made you not just survive, but stand out and thrive at your job?

Jacqueline: I guess I am not that different from any other woman. In general I think women at times doubt themselves too much and are too self-critical. This is particularly true in comparison to men – who tend to communicate the opposite. Whereas most women understate their capacities (e.g. in job interviews) men often over-state. Pursuing your goals – whether they are applying for a certain job or starting your own company – has a lot to do with having the balls so to say, the courage to make that choice. I think we should stop comparing ourselves to others – confide in your own strengths – and be slightly more willing to take a risk. I always think about the worst case outcome. If the worst case outcome is not too bad I go for it. I learned a valuable lesson from my teacher at the age of 4 – “If you don’t have a go, you’ll never know”. This lesson has always inspired me to take a chance and pursue what I really want to do at the risk of failing.

One last question for you – what would be your advice to both men and women, who are young and on their way to entrepreneurship? A general advice on something that you’ve learned over the course of your carrier?

Jacqueline: For men and women on their way to entrepreneurship I think step 1 is to have a vision. Step 2 is to execute that vision. Step 1 is about having a vision on the problem that you want to solve. The bigger the problem is that you want to solve the more relevant your solution potentially is. What is the impact you want to have? What value do you want to create? Once you know what you want  to do – the rest will follow.

Step 2 is about execution. Success is 10% idea and 90% execution. Execution for most businesses is a lot about sales. If you can not sell your product – there is something wrong with it and you have to change it. Through client interaction you learn the most about your product and how to fix it. Put yourself out there and be receptive to whatever (critical) feedback you get.

A last important thing that I’ve learned as a CEO of Lamudi is the importance of people. It is incredibly important to hire the right people, and I definitely made some big mistakes in my first year here for hiring people to basically just fill up the seats. As a consequence we had fraud cases, we had situations where people suddenly just wouldn’t show up for work anymore, people would disappear, we had all kinds of disasters because we didn’t properly go through really thorough screening. The point is that your company is only as good as the people who make up your team, so you should understand as soon as possible how incredibly important it is to learn how to hire A-players and to fire the bad apples.

One really important thing for expats and people working remotely is to use remote employee time tracking tools in order to make sure that they are productive and use their employees time in the best possible manner. We suggest Workplus, as the simplest employee monitoring software, but there are many other tools which can help you such as Google Calendar, Microsoft office etc.

Workpuls Teramind ActivTrak Hubstaff DeskTime Time Doctor RescueTime Kickidler Veriato Work Examiner
Price $6/user/month $6/user/month $7.20/user/month $7/user/month $7/user/month $9.99/user/month $6/user/month $9.99/user/month $150/licence/year $60/licence (lifetime)
Free trial 7 days 7 days No 14 days 14 days 14 days 30 days 7 days Yes 30 days
Ease of use Very easy Difficult Very easy Easy Easy Very easy Very easy Very easy Very difficult Easy
Unlimited (tracker working 24/7)
Fixed (defined working hours)
Automatic (when computer is connected to a specified network)
Manual (start/stop)
Project based (track time only on projects)
Stealth mode
App and website usage
Real-time monitoring
Offline time tracking
Activity levels
Remote desktop control
Website/activity blocking
Screenshots on demand
Screen recording
Productivity trends
Websites and apps labeling
Category labeling
Productivity alerts
User behavior analytics
Data loss prevention
Advanced file and web monitoring
Productivity reports
Team reports
Email reports
Access management
Mac desktop app
Windows desktop app
Linux desktop app
Mobile app iOS, Android iOS, Android iOS, Android iOS, Android iOS, Android Android
Browser extension Chrome Chrome Chrome
Other Citrix, VMware Chrome OS
Support Phone, email, online Phone, email, online Phone, email, online Email, online Phone, email, online, in-person Online Phone, email, online Email, online, Viber, Whatsapp Phone, email, online, support ticket Phone, email, online
Knowledge base
Video tutorials
Integrations comming soon
Deployment cloud, on-premise cloud, on-premise, AWS, Azure cloud cloud cloud cloud cloud on-premise cloud, on-premise on-premise
Kronos Humanity Timeclockplus Tsheets Wheniwork Deputy Replicon Jibble EbilityTimeTracker OnTheClock BeeBole
Price(per month)Available upon requestFrom $2 per userAvailable upon requestFrom $6.40 per user+$16Free for up to 75 usersFrom $2.50 per userBasic plan:$30 for 5 users+$5 per additional userFrom $1.50 per employeeFrom $4 per user+$8From $2.20 per user$5.99 per user per month
Free trial30 days14 daysYes14 days14 days14 days30 days30 days,no credit card required
Ease of useDifficultEasyDifficultVery easyEasyEasyDifficultVery easyEasyEasyEasy
Timecard management
Shift Trading
Break time management
Real-time tracking
PTO Management
Client billing
GPS tracking
Clock out reminders
Manual time
Web app
Mobile app
Time clock device
Time clock kiosk
Facial recognition
Fingerprint scanning
Group punch-in
Visual reports
Email reports
Time rounding
Manager approvals
Add time for others
Android app
iOS app
Mac desktop app
Windows desktop app
Linux desktop app
SupportPhone and onlinePhone and onlinePhone,chat and onlinePhone and chatEmail and onlineChat and phonePhone,email,chat and onlinePhone and onlinePhone,email,chat and onlinePhone and onlineOnline chat and video support in English,French,and Spanish
Knowledge base
Video tutorials
Community forum
Workpuls Hubstaff Toggl TimeDoctor Harvest TimeCamp Timely Everhour Tick TMetric
Price (per month) $6 per user $5.83 per user $9 per user $9.99 per user $10.80 per user $5.25 per user $99 for 5 users $7 per user $19 for 10 projects $5 per user
Free trial 7 days 14 days 30 days 14 days 30 days Yes 14 days 14 days 30 days 30 days
Ease of use Very easy Difficult Difficult Very easy Easy Very easy Easy Difficult Very easy Difficult
Start/stop buttons
Automatic time mapping
App and website usage
Activity levels coming soon
Real-time tracking
Project adding
Project templates
Project status
Task assignment
Task priorities
Budgeting coming soon
Mark billable/non-billable hours
Payroll calculation
Idle time reminders
Deadline alerts coming soon
Budget alerts coming soon
Client login
Productivity analysis
Email reports coming soon
Mac desktop app
Windows desktop app
Linux desktop app coming soon
iOS app Beta
Android app
Browser extension Chrome Chrome, Firefox Chrome Chrome Chrome, Firefox Chrome Chrome, Firefox, Opera, Edge
Support Phone and online Email and online Email and online Online Online, email and phone Email, online and support ticket Email and chat Email and chat Email Chat
Knowledge base
Video tutorials
Integrations coming soon
On-premise hosting
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