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Measure the work, not the signal.
See productive time and utilization by team, not just what looks active.
Key takeaways
- 42 badges in G2's Fall 2026 Reports, across four categories
- Leader in Employee Monitoring, Time Tracking, and Time & Attendance
- Momentum Leader in Employee Monitoring, Time Tracking, and HR Analytics
- Badges in all three company-size segments, including Easiest To Do Business With and High Performer for Enterprise
- 24 regional badges, led by Europe and EMEA
- 4.6 out of 5 on G2 from 480+ reviews, with ease of use the most-mentioned strength
Insightful, a work data platform, earned 42 badges in G2's Fall 2026 Reports. The badges span four G2 categories: Employee Monitoring, Time Tracking, Time & Attendance, and HR Analytics. The company was recognized as a Leader and Momentum Leader in three categories each, as well as Easiest To Do Business With for Enterprise in two. Every badge rests on verified user reviews Insightful's users shared on G2.
Where the 42 badges landed
Employee Monitoring carries the most badges, and the most Leader badges. HR Analytics holds two of the four ease badges.
G2 places every product on two scores: Satisfaction, built from what reviewers say, and Market Presence, built from the vendor's size and reach.
Leaders score high on both. High Performers earn the same satisfaction with a smaller footprint. Momentum Leaders are the fastest-growing quarter of their category.
Insightful earned all three this season, plus four ease badges. Each category tells its own part of that story.
Employee Monitoring
Nine of the 12 badges in G2's Employee Monitoring category are Leader badges. Insightful leads the category overall. It also leads in the Mid-Market and Small Business segments, and in Europe, EMEA, Asia, and Asia Pacific, with two more Leader badges for small businesses in Europe and EMEA. It is also a Momentum Leader, a High Performer for Enterprise, and Easiest To Do Business With for Enterprise.
Time Tracking
Insightful is a Leader and a Momentum Leader in Time Tracking. Its eight High Performer badges cover Mid-Market companies and reviewers in Asia, Asia Pacific, India, Latin America, and the Middle East, plus mid-market companies in Europe and Latin America. The category's ease badge is Easiest To Do Business With for Enterprise.
Time & Attendance
Insightful leads Time & Attendance overall and in EMEA. High Performer badges cover small businesses, reviewers in Europe, India, the United Kingdom and Middle East & Africa, and three combined segments: mid-market EMEA, mid-market Europe and small business EMEA.
HR Analytics
HR Analytics is where the ease badges cluster. Insightful is Easiest To Use for Small Business and Easiest Admin for Mid-Market. It is also a Momentum Leader in the category. Six High Performer badges round it out: overall, and for Small Business, Mid-Market, Europe, EMEA and Asia Pacific.
Badges for every company size
Insightful earned badges in all three of G2's company-size segments, with the split reflecting review volume. Small businesses wrote about half of Insightful's G2 reviews, and mid-market companies about a third.
Enterprise reviewers gave Insightful the top score in two categories for how easy the company is to work with. For a buyer rolling software out across thousands of people, the vendor relationship carries through procurement, deployment, and support. A top score for that working relationship is a notable result for Insightful.
A contractor working inside an enterprise account described the day-to-day in one line:
"Insightful makes tracking my work time quick and easy."
Planning a rollout across a large organization? Book a demo today.
Recognition beyond North America
More than half of the Fall 2026 badges are regional: 24 of 42 come from reviews written in a specific part of the world. G2 awards a regional badge only on the reviews from users in that region, so each one reflects teams working there.
Europe and EMEA lead with six badges each, and seven of the regional badges are Leader badges.
Why "easy" comes up so often
Insightful’s ease of use is tagged 52 times in reviews by G2, the strongest showing. User interface is next at 27. Time saved (24), productivity (23), and efficiency (22) follow close behind.
Four recent reviews show what that looks like in practice when answering “What do you like best about Insightful?”:
"I found it very simple to use and practical."
Clinical nutritionist, small business. Read the review on G2
"It has always worked, it is very clear and efficient, with various tabs summarizing the necessary information. On that one occasion I encountered a technical problem, support resolved it in a few minutes."
Higher education reviewer, mid-market organization. Read the review on G2
"Quality of support, ease of integration, and ability to customize as needed."
Computer software reviewer, small business. Read the review on G2
"Their customer support, also the UI is beautiful and is robust."
Internet company reviewer, mid-market. Read the review on G2
What teams get from day one
Most Insightful customers start on Workforce Analytics. With it, they know every team's capacity, workload, and productivity from day one, based on where their time goes. Time Tracking & Auditing logs hours as people work, Workload Distribution and Utilization shows who is at capacity and who has room, and App and Website Usage shows which tools, including AI tools, each team relies on.
Deployment is visible to employees, with an employee-facing view. No messages, audio, webcam video, keystrokes, or documents are captured. Any feature that captures the screen is optional and blurred by default.
Momentum in three categories
A Momentum Leader badge looks at the trend rather than the snapshot. G2 gives it to the top 25% of products that have grown over time in user satisfaction, the vendor's team, and its web presence. Insightful earned it in Employee Monitoring, Time Tracking, and HR Analytics, which places it among the fastest-growing products in all three categories.
Employee Monitoring, Time Tracking, and Time & Attendance are the G2 categories we started in, and leading all three this season tells us our foundation is still something customers value highly. For some time now, we've used that same data to go further, discovering how work happens and showing teams where to improve it. Momentum Leader in HR Analytics tells us customers are noticing, and we hope to see that recognition grow.
- Ivan Petrovic, CEO and Founder, Insightful
The gaps reviewers point out
G2 reviewers tag missing features in 14 reviews. Workforce Analytics already brings hours and attendance, workload, app and AI tool usage, focus time and work location into one desktop app, and more than 80 integrations carry that data into the payroll, project, and HR tools teams already run. Technical issues come up in 13 reviews, but when they do, reviewers describe support resolving them "in a few minutes."
Read the reviews or add yours
More than 5,000 organizations and 210,000 people use Insightful, and you can read all 480+ reviews on the Insightful profile on G2. If your team uses Insightful, a review on G2 helps the next buyer make up their mind, and helps shape the Winter 2027 reports.
See how Insightful would work for your team: Start free trial.
About G2
G2 is the world’s largest and most trusted data source on B2B software, helping businesses reach their peak potential by enabling confident buying and go-to-market decisions. Offering trusted data, authentic peer reviews, and real-time market intelligence, the G2 ecosystem — which includes Capterra, Software Advice, and GetApp — serves more than 200 million annual buyers, representing teams at every Fortune 500 company. As buyers increasingly shift from traditional search to AI search platforms, G2 has become the most-cited B2B software source across those AI-first channels where software discovery happens. Leading software and services companies like Salesforce, IBM, SAP, Adobe, and Clay also trust G2 to influence discovery, build brand credibility, reach in-market buyers, and accelerate revenue growth. To learn more, visit www.g2.com and follow us on LinkedIn.
Frequently asked questions
What is Insightful's rating on G2?
4.6 out of 5 from 480+ reviews.
How many badges did Insightful win in G2 Fall 2026?
42 badges across four categories, including 12 Leader badges and 23 High Performer badges.
What does a G2 Momentum Leader badge mean?
It goes to the top 25% of products in a category for growth over time. Insightful is a Momentum Leader in Employee Monitoring, Time Tracking and HR Analytics.
Is Insightful recognized as a Leader on G2?
Yes. In the G2 Fall 2026 Reports, Insightful is a Leader in Employee Monitoring, Time Tracking and Time & Attendance.
Does Insightful have G2 badges for enterprise companies?
Yes. Insightful is Easiest To Do Business With for Enterprise in Employee Monitoring and Time Tracking, and a High Performer for Enterprise in Employee Monitoring.
