2. License for use of the service; identity authentication

The Service is licensed for use only under these Terms. Insightful reserves all rights not expressly granted to you, including title and exclusive ownership of the Service, any and all software or updates thereto and source code for the Service. Upon registering for the Service, Insightful gives you the right to install the Service for use by the total number of Users you identify and authorize. The Service may not be used or accessed by (a) individuals who are not named individuals; or (b) any other software or hardware device that does not require a named individual to use or access it. A named individual means an individual identified by you by name who is authorized to use the Service, regardless of how such access occurs or if such individual uses any hardware or software that reduces the apparent number of users who are using the Service, such as by using a terminal service. The Service may not be used or accessed by any other software or hardware device that does not require an individual to use or access it. Insightful reserves the right at any time to require you to provide a list of the named individual(s). You may not rent, lease, lend, sell, redistribute or sublease the Service. These Terms will govern any upgrades provided by Insightful that replace and/or supplement the original Service. You agree to use your best efforts to protect the Service and upgrades from unauthorized use, reproduction, distribution, publication or alteration.

3. Installation, customization, and updates

Installation of the Service and any required modification of the Service to accommodate your computer system must be performed by you. All updates, upgrades, enhancements and modifications to the Service MUST be performed by Insightful. Such updates include any changes or improvements to the Service, whether arising out of the Service’s particular configuration for your use or otherwise. At all times while these Terms are in effect, you shall provide Insightful with access to your computer system so that Insightful may install all updates. Failure to allow Insightful to install updates automatically terminates all warranties for any purpose related to the Service as well as your license to use the Service.

4. Fees

4.1 In consideration for the right to use the Service under the terms herein, you will pay license fees in the amount and payment terms under the applicable Order Form (the “License Fees”). You agree that in the event Insightful is unable to collect the License Fees owed to Insightful for the Service, Insightful may take any other steps it deems necessary to collect such fees from you and that you will be responsible for all costs and expenses incurred by Insightful in connection with such collection activity, including collection fees, court costs and attorneys’ fees.

Except to the extent otherwise expressly stated in this Agreement or in an order form, all obligations to pay License Fees are non-cancelable and all payments are non-refundable.

4.2 Your License Fees are exclusive of taxes, levies, duties or similar governmental assessments of any kind (excluding taxes based on Insightful's income, property and employees). You will be responsible for paying any and all such taxes.

4.3 Insightful reserves the right to modify the License Fees for the Service under one or more Order Forms, effective upon commencement of the next renewal subscription term of the relevant Order Form(s), by notifying you of such change in writing at least 30 days before the end of the then-current Subscription Term.

5. Term & Termination

5.1 The initial subscription term of the Agreement will be as set forth and agreed by the parties in the Order Form.
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5.2 Either of you and Insightful may terminate this Agreement if the other party (i) materially breached this Agreement and has not cured such breach within 30 days after receiving notice (if curable), without prejudice and in addition to any right or remedy that the non-defaulting party may have under this Agreement or the applicable law, or (ii) becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors.
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5.3 At the end of the initial subscription term, all your Insightful subscriptions (including any additional subscriptions added to your account) will renew automatically for an additional term length equal to your initial subscription term unless you or Insightful notifies the other in writing, at least 30 days prior to the end of the then-current subscription term, that it chooses not to renew (initial subscription term, with any renewal subscription terms, the “Subscription Term”).

5.4 Upon termination or expiration of this Agreement; (a) you will cease use of the Service and all rights granted to you under this Agreement will terminate; (b) upon written request, we will make your data available for you to download, or export within 30 days following such termination.

Thereafter, Insightful will be under no obligation to maintain your data, or make it available to you and Insightful may delete any of your Content.

5.5 In the event of a termination due to uncured breach by Insightful, Insightful will refund the remaining Subscription Fees until the end of the Subscription Term.

6. Proprietary nature of the service

The Service and Platform are proprietary to, and valuable trade secrets of Insightful. You acknowledge the Service contains proprietary content, information and material that is protected by applicable intellectual property and other laws, including, but not limited to, copyright, trademark, and service marks, and that you will only use such proprietary content, information, or materials for permitted uses under these Terms. The Service is entrusted to you only for the purposes set forth in these Terms. You will not reverse engineer, duplicate, translate, modify, copy, printout, disassemble, decompile or otherwise tamper with the Service or any software provided therewith. The parties acknowledge that any violation of this provision will cause irreparable harm to Insightful. As a consequence, the parties agree that if you fail to abide by these Terms, Insightful will be entitled to specific performance, including immediate issuance of a temporary restraining order or preliminary injunction enforcing these Terms, and to judgment for damages caused by such breach, and to any other remedies provided by law.

7. CONFIDENTIALITY

7.1 “Confidential Information” means all information provided by a party to other party, whether orally or in writing, that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure, and excluding any information that was or has become publicly available without the receiving party’s actions or inactions. Insightful confidential information includes, without limitation, the Service’s features, functionality and performance and your view of the Service. Your Confidential Information includes, without limitation, the Content. 

7.2 Each party will hold the other party’s Confidential Information in strict confidence, use it only subject to the terms of this Agreement, allow its use only by the receiving party’s employees and consultants who have signed in advance a confidentiality agreement containing terms similar to this Agreement and on a need-to-know basis and pursuant to the terms of this Agreement, not make the other party’s Confidential Information available to any third party unless to the extent required by applicable law, implement adequate security measures to ensure against unauthorized access to, use or copying of the other party’s Confidential Information, and notify the other party in writing of any misuse of misappropriation of the other party’s Confidential Information of which the receiving party may become aware; in each case without derogating from the terms of the Insightful Privacy Policy.

8. Consent to use of data

You agree that Insightful may collect and use technical data and User information as described in its Privacy Policy (https://insightful.io/privacy-policy), and, including, but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of customization, updates, and other services to you (if any) related to the Service. Insightful may use this information, to improve the Service or to provide services or technologies to you. Insightful treats personally identifiable information differently from general information. Personally identifiable information can be used to identify, locate or contact you. General information is information that is not personally identifiable information and is not associated with personally identifiable information. Insightful may convert personally identifiable information into general information by excluding information that is personally identifiable. You acknowledge that general information belongs to Insightful and that Insightful has the right to use such general information as it determines in its sole discretion. Insightful may process information in the country where it was collected, as well as other countries (including the United States) where laws regarding processing of personal information may be less stringent than the laws in your country. Insightful uses personally identifiable information for its own internal purposes, including contacting you via email to inform you about updates to the Service and providing you with information relating to transactions that you conduct on the Insightful’s website. Insightful provides personally identifiable information to third parties who process it in accordance with Insightful’s instructions in order for Insightful to provide services to you (including processing payments for use of the Service). Insightful reserves the right to disclose Your information if Insightful has a good-faith belief that the disclosure is (a) required by law, regulation, or legal process; (b) appropriate to detect, prevent, or remedy violations of these Terms, fraud, security, or technical issues; or (c) permitted in order to protect Insightful, other Users, or the public. If Insightful is involved in a change of control through sale of assets or otherwise, we will give notice before your personally identifiable information is transferred or becomes subject to a different privacy policy.

9. Content and linking to other websites

The Service may enable access to parties’ websites, as well as the websites of third parties (collectively, the "Websites"). The Websites may display, include, or make available content, data, information, applications or materials from third parties, including your data, or provide links to additional third-party websites ("Data and Materials"). By using the Service, you acknowledge and agree that Insightful is not responsible for examining or evaluating the content, accuracy, completeness, timeliness, validity, copyright or trademark compliance, legality, decency, quality or any other aspect of the Websites. Insightful does not warrant or endorse and does not assume and will not have any liability or responsibility to you or any other person for any data and materials on the Websites. To the extent you choose to access such Websites, you do so at your own initiative and are responsible for compliance with any applicable laws, including, but not limited to, applicable local laws. Insightful reserves the right to change, suspend, remove, or disable access to the Website at any time without notice. In no event will Insightful be liable for the removal of or disabling of access to any such Websites. Insightful may also impose limits on the use of or access to certain Websites, in any case and without notice or liability. You agree to use the Websites at your sole risk and that Insightful shall not have any liability to you for content that may be found to be offensive, indecent, or objectionable.

10. User content

You agree that all information, data, text, sound, photographs, graphics, video, software, or other materials submitted, posted or displayed by you on or through the Service ("User Content") is your sole responsibility. Insightful claims no ownership or control over any User Content. By submitting, posting or displaying User Content on or through the Service, you grant Insightful a worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, and adapt, such User Content to provide the Service to you. By submitting, posting or displaying User Content which is intended to be shared or made available to the general public, you grant Insightful a worldwide, non-exclusive, royalty-free license to reproduce, adapt, distribute and publish such User Content through the Service and for the purpose of promoting Insightful and its services. As a condition of using the Service, you agree not to use the Service to infringe the intellectual property rights of others in any way. You represent that you have the right to grant, or that the holder of any rights, including moral rights in such content has completely and effectively waived all such rights and validly and irrevocably granted to you the right to grant, the license stated above. If you post User Content in any public area of the Service, You also permit any User to access, display, view, store and reproduce such User Content for personal use. Subject to the foregoing, the owner of such User Content placed in the Service retains any and all rights that may exist in such User Content. Insightful may review and refuse to accept or remove any User Content in its sole discretion. Insightful reserves the right to expel Users and prevent their further access to the Services for violating these terms or applicable laws, rules or regulations. Insightful may take any action with respect to User Content that it deems necessary or appropriate in its sole discretion if it believes that such User Content could create liability for Insightful , damage Insightful’s public image or business. It is Insightful’s policy to terminate the accounts of any Users who are repeat infringers of the copyrights, or other intellectual property rights, of others. Any profile you submit must accurately describe you, as an individual person, or an agency or organization that you are authorized to create a profile for. Profiles derived from User Content may be made available through the Service. Insightful does not make any representations regarding the accuracy or validity of such derived profiles, which may differ significantly from User Content.

11. Intellectual Property Rights

Trademarks

The trademarks, trade names, trade dress, logos, and service marks (collectively, the "Trademarks") displayed on www.insightful.io are the registered and/or unregistered Trademarks of Insightful.io, Inc, or such other third party that may own the displayed Trademarks. Nothing contained on this Web site or in these terms of service grants to you, by implication or otherwise, any license or right to use any Trademarks displayed on this Web site without the written permission of Insightful.io, Inc, or such other third party that may own the displayed Trademarks.

Site contents and copyright

The text, Trademarks, logos, images, graphics, photos, video files, application functionality, or any other digital media, and their arrangement on this Website ("Website Content") are all subject to patent, copyright, trademark and other intellectual property protection. Website Content may not be copied for commercial use or redistribution, nor may Website Content be modified, processed, or reposted to other websites. Access to and uses of this Website are solely for your purchase our services or for personal use, information, education and communication with Insightful.io, Inc, or www.insightful.io. You may download, copy or print the Website Content of this Website for your personal non-commercial use only. No right, title or interest in any of the Website Content of this Website is transferred to you as a result of any downloading, copying, printing or use of this Website. All rights not expressly granted to you by these Terms are reserved by Insightful.io, Inc.

Identification of agent to receive notification of claimed copyright or trademark infringement

If you believe that your copyrighted work or trademark has been uploaded, posted or copied to the Service and is accessible in a way that constitutes copyright or trademark infringement, please contact Insightful by email at support@insightful.io or by regular mail at:
Insightful.io, Inc.
+1-415-800-4284,
3739 Balboa St #1067
San Francisco, California
94121

12. Disclaimer of warranty

YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT USE OF THE SERVICE IS AT YOUR SOLE RISK. INSIGHTFUL CANNOT AND DOES NOT WARRANT THE SERVICE WILL MEET YOUR REQUIREMENTS THAT THE OPERATION OF THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR THAT DEFECTS IN THE SERVICE WILL BE CORRECTED. AS SUCH, YOU SHALL NOT RELY EXCLUSIVELY ON THE SERVICE FOR ANY REASON. THE SERVICE AND ANYTHING RELATED THERETO ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND, AND INSIGHTFUL HEREBY DISCLAIMS ALL WARRANTIES AND CONDITIONS WITH RESPECT TO THE SERVICE AND ANYTHING RELATED THERETO, EITHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES AND/OR CONDITIONS OF MERCHANTABILITY, OF SATISFACTORY QUALITY, OF FITNESS FOR A PARTICULAR PURPOSE, OF ACCURACY, OF QUIET ENJOYMENT, AND NON-INFRINGEMENT OF THIRD PARTY RIGHTS. NO ORAL OR WRITTEN INFORMATION OR ADVICE GIVEN BY INSIGHTFUL OR ITS AUTHORIZED REPRESENTATIVE SHALL CREATE A WARRANTY.

13. Privacy and cybersecurity indemnification

You agree that the Insightful Services and Platform are used to process information and Personal Data that you provide on an individual basis or by way of a transfer by a business entity under these Terms, and for purposes of these Terms you are designated the data Controller and Insightful is designated as Processor as those terms in defined in the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council ("GDPR"). You further agree and acknowledge your obligations as the data Controller under the Personal Data Processing Addendum set forth below. To the fullest extent permitted by law for all Personal Data that you collect, process via the Services or maintain on the Platform, you shall indemnify and hold Insightful, its affiliates, and their respective officers, directors, trustees, shareholders, employees, and agents (each an "Indemnified Party"), harmless from and against any and all damages and liabilities or third party claims against any Indemnified Party, for loss, cost, damage, or expense of every kind and nature (including, without limitation, penalties imposed by law, regulations, rules by any regulatory authority, court costs, expenses, and reasonable attorneys’ fees) to the extent arising out of, relating to privacy and cybersecurity requirements, including without limitation, failure to comply with Articles 5 to 21, and 32 to 37 of the GDPR, or resulting from, in whole or in part, the breach or non-compliance with this Agreement or the omission, negligence, gross negligence or willful misconduct by you or any of your representatives.

14. Limitation of liability

TO THE FULLEST EXTENT PERMITTED BY LAW, (i) UNDER NO CIRCUMSTANCES WILL EITHER PARTY BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY OR CONSEQUENTIAL DAMAGES; IN EACH CASE, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR LOSS OF PROFITS, EVEN IF THE PARTIES HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, WHETHER BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR OTHERWISE; AND (ii) EXCLUDING LIABILITY FOR A BREACH OF SECTION 7 (CONFIDENTIALITY), YOUR PAYMENT OBLIGATIONS AND INDEMNIFICATION OBLIGATIONS UNDER SECTION 14 (INDEMNIFICATION), EITHER PARTY’S AGGREGATE LIABILITY TO THE OTHER PARTY ARISING OUT OF OR RELATED TO THIS AGREEMENT OR THE SERVICE WILL NOT EXCEED THE FEES ACTUALLY RECEIVED BY INSIGHTFUL FROM YOU UNDER THIS AGREEMENT DURING THE 12 MONTHS PRECEDING THE APPLICABLE CLAIM. THE ABOVE LIMITATIONS WILL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY AND ARE FUNDAMENTAL ELEMENTS OF THE BARGAIN BETWEEN THE PARTIES. Because some states and jurisdictions do not allow the exclusion or limitation of liability, the above limitation may not apply to you.

15. Consent to electronic communications

By registering to use the Service or Platform, or by sending us or emails, faxes, push notifications, or text or voice messages, you are communicating with us electronically. And in doing so, you expressly consent to receive communications from us electronically via email, fax, push notification, or voice or text message, whether pre-recorded or auto-dialed ("Digital Means"). We will communicate with you by the aforementioned Digital Means, or by posting notices on the Services or Platform. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing. For the Services and Platform that integrate with a mobile functionality, your carrier’s normal messaging; data and other rates and fees will still apply.

16. International users consent to cross-border transfers of personal information

For those Insightful users located outside the United States, you acknowledge and expressly consent to Insightful’s use of your Personal Data and further acknowledge that Insightful’s processing of Personal Data is required to perform the Services or use the Platform. Further at times Personal Data will be accessible by individuals who are located worldwide including in countries that the European Commission or other geopolitical authorities have not determined to provide the same level of data protection as in your country, province, territory or geopolitical region, and that such information may be accessed by the courts, law enforcement and national security authorities of such jurisdictions. By providing us with your Personal Data, you are consenting to our use of it in accordance with these Terms, including the transfer of your information across international boundaries to jurisdictions anywhere in the world as permitted by local law.

17. No rights granted; Non-assignability

These Terms do not constitute a grant or an intention or commitment to grant any right, title, or interest in the Service or Insightful’s trade secrets to you. You may not sell or transfer any portion of the Service to any third party. You shall not identify the Service as coming from any source other than Insightful. These Terms are exclusive and personal to you. You shall not assign or otherwise transfer any rights or obligations under these Terms.

18. Jurisdiction & Choice of Law

• Jurisdiction. This Agreement will be governed by laws of the State of California, USA without regard to its choice of law or conflicts of law principles. You and Insightful consent to the exclusive jurisdiction and venue in the courts in San Francisco, California, USA, except that temporary relief to enjoin infringement of intellectual property rights may be sought in any court where such infringement has occurred. EACH PARTY WAIVES ANY OBJECTION (ON THE GROUNDS OF LACK OF JURISDICTION, FORUM NON CONVENIENS OR OTHERWISE) TO THE EXERCISE OF SUCH JURISDICTION OVER IT BY ANY SUCH COURTS.
• Choice of Law. Regardless of the place of execution, delivery, performance or any other aspect of these Terms, these Terms and all of the rights of the parties under these Terms shall be governed by, construed under, and enforced in accordance with the procedural and substantive law of the State of California, United States of America, to the exclusion of any conflicts or choice of law rule or principle that might otherwise refer construction or interpretation of these Terms to the substantive law of another jurisdiction.
• General Indemnity. You agree to indemnify and hold Insightful and (as applicable) its related entities, affiliates, and Insightful’s and their respective officers, directors, agents, and employees, harmless from and against any and all claims, demands, proceedings, losses and damages (actual, special, and consequential) of every kind and nature, known and unknown, including reasonable attorney fees, made by any third party due to or arising out of your breach of these Terms or your violation of any law or the rights of any third party.
• Attorney Fees and Expenses. In a dispute arising out of or related to these Terms, Insightful shall have the right to collect reasonable attorney fees and costs and necessary expenditures from you.
• Severability. If a court finds any provision of these Terms invalid or unenforceable, the remainder of these Terms shall be interpreted so as best to affect the intent of the parties.
• Effect of Waiver. The failure to exercise any right provided in these Terms shall not be a waiver of prior or subsequent rights.

19. Suggestions and feedback

Insightful welcomes feedback or inquiries about the Service. If you elect to provide any feedback or comments of any nature to Insightful, all feedback and comments shall be the sole and exclusive property of Insightful, and Insightful shall have the right to use such feedback in any manner and for any purpose in its exclusive discretion without remuneration, compensation, or attribution to you. Insightful is under no obligation, however, to use such feedback.

20. Legal notice

Insightful may modify these Terms or any additional terms, and such modification shall be effective and binding on you upon notice by Insightful via email to the email account provided by you upon registration for the Service. If you do not agree to any modification of these Terms, you should discontinue your use of the Service. Communications made through the Insightful’s website or any email or contact links provided thereon shall in no way be deemed to constitute legal notice to Insightful or any of its officers, employees, agents, or representatives, such as where notice to Insightful is required by contract, or any federal, state, or local laws, rules, or regulations. You may provide notice to Insightful at:
Insightful.io, Inc.
www.insightful.io
support@insightful.io

21. Minimum age of users

All Users of Insightful’s Service must be at least 18 years of age and older than the age of legal majority in your jurisdiction (if it is over 18). By using the Service you promise that you are over 18 years of age and are a competent legal adult in your jurisdiction.

22. Use of Client Logos and Business Names

Your use of our website, software and services is your consent to allow Insightful to use your business name and business logos for Insightful promotional purposes. Insightful will only use this information as it relates to your use of our services within the scope of this Terms of Use.

Personal data processing addendum

This Personal Data Processing Addendum ("PDPA") addresses Personal Data Processing, privacy and cyber security obligations in addition to those expressed in the Terms as between Insightful and Customer for subscriptions to the Insightful Services and Platform. By agreeing to these Terms, Customer acknowledges that it and its Authorized Affiliates qualify as the "Controller" as defined under General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council ("GDPR") to the extent that Insightful processes Personal Data in connection with Customer’s subscription to Platform. All capitalized terms not defined in this PDPA shall have the meaning set forth in the Terms. In the course of providing the Services to Customer pursuant to the Terms, Insightful may Process Personal Data on behalf of Customer and the Parties agree to comply with the following provisions with respect to any Personal Data.

1. INTEGRATION

This PDPA shall not replace any comparable or additional rights relating to Processing of Customer Data contained in the Terms.

2. PROCESSING OF PERSONAL DATA

2.1 Roles of the parties
The parties acknowledge and agree that with regard to the Processing of Personal Data, Customer is the Controller, Insightful is the Processor and that Insightful or members of the Insightful Group will engage Sub-processors pursuant to the requirements set forth in Section 5 "Sub-processors" below.

2.2 Customer’s processing of personal data
Customer shall, in its use of the Services, Process Personal Data in accordance with the requirements of Data Protection Laws and Regulations. For the avoidance of doubt, Customer’s instructions for the Processing of Personal Data shall comply with Data Protection Laws and Regulations. Customer shall have sole responsibility for the accuracy, quality, and legality of Personal Data and the means by which Customer acquired Personal Data.

2.3 Insightful’s processing of personal data
‍Insightful shall treat Personal Data as Confidential Information and shall only Process Personal Data on behalf of and in accordance with Customer’s documented instructions for the following purposes: (i) Processing in accordance with the Terms and applicable order form(s); (ii) Processing initiated by Users in their use of the Services; and (iii) Processing to comply with other documented reasonable instructions provided by Customer (e.g., via email) where such instructions are consistent with the terms of the Agreement.

‍2.4 Details of the processing
‍The subject-matter of Processing of Personal Data by Insightful is the performance of the Services pursuant to the Terms. The duration of the Processing, the nature and purpose of the Processing, the types of Personal Data and categories of Data Subjects Processed under this PDPA are further specified above.

3. RIGHTS OF DATA SUBJECTS

3.1 Data subject request
‍Insightful shall, to the extent legally permitted, promptly notify Customer if Insightful receives a request from a Data Subject to exercise the Data Subject's right of access, right to rectification, restriction of Processing, erasure ("right to be forgotten"), data portability, object to the Processing, or its right not to be subject to an automated individual decision making ("Data Subject Request"). Taking into account the nature of the Processing, Insightful shall assist Customer by appropriate technical and organizational measures, insofar as this is possible, for the fulfilment of Customer’s obligation to respond to a Data Subject Request under Data Protection Laws and Regulations. In addition, to the extent Customer, in its use of the Services, does not have the ability to address a Data Subject Request, Insightful shall upon Customer’s request provide commercially reasonable efforts to assist Customer in responding to such Data Subject Request, to the extent Insightful is legally permitted to do so and the response to such Data Subject Request is required under Data Protection Laws and Regulations. To the extent legally permitted, Customer shall be responsible for any costs arising from Insightful’s provision of such assistance.

4. INSIGHTFUL PERSONNEL

4.1 Confidentiality
‍‍Insightful shall ensure that its personnel engaged in the Processing of Personal Data are informed of the confidential nature of the Personal Data, have received appropriate training on their responsibilities and have executed written confidentiality agreements. ‍Insightful shall ensure that such confidentiality obligations survive the termination of the personnel engagement.
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4.2 Reliability
‍Insightful shall take commercially reasonable steps to ensure the reliability of any ‍Insightful personnel engaged in the Processing of Personal Data.
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‍4.3 Limitation of access
‍Insightful shall ensure that ‍Insightful’s access to Personal Data is limited to those personnel performing Services in accordance with the Agreement.

5. SUB-PROCESSORS

5.1 Appointment of sub-processors
‍Customer acknowledges and agrees that (a) ‍Insightful's Affiliates may be retained as Sub-processors; and (b) ‍Insightful and ‍Insightful’s Affiliates respectively may engage third-party Sub-processors in connection with the provision of the Services. ‍Insightful or a ‍Insightful Affiliate has entered into a written agreement with each Sub-processor containing data protection obligations not less protective than those in these Terms with respect to the protection of Customer Data to the extent applicable to the nature of the Services provided by such Sub-processor.

5.2 List of current sub-processors and notification of new sub-processors
‍Insightful shall make available to Customer the current list of Sub-processors for the Services. Such Sub-processor lists shall include the identities of those Sub-processors and their country of location. ‍Insightful shall provide notification of a new Sub-processor(s) before authorizing any new Sub-processor(s) to Process Personal Data in connection with the provision of the applicable Services.

‍5.3 Objection right for new sub-processors
‍Customer may object to ‍Insightful’s use of a new Sub-processor by notifying ‍Insightful promptly in writing within ten (10) business days after receipt of ‍Insightful’s notice in accordance with the mechanism set out in Section 5.2. In the event Customer objects to a new Sub-processor, as permitted in the preceding sentence, ‍Insightful will use reasonable efforts to make available to Customer a change in the Services or recommend a commercially reasonable change to Customer’s configuration or use of the Services to avoid Processing of Personal Data by the objected-to new Sub-processor without unreasonably burdening the Customer. If ‍Insightful is unable to make available such change within a reasonable period of time, which shall not exceed thirty (30) days, Customer may terminate the applicable Services with respect only to those Services which cannot be provided by ‍Insightful without the use of the objected-to new Sub-processor by providing written notice to ‍Insightful. ‍Insightful will refund Customer any prepaid fees covering the remainder of the term of such Services following the effective date of termination with respect to such terminated Services, without imposing a penalty for such termination on Customer.

‍5.4 Liability
‍Insightful shall be liable for the acts and omissions of its Sub-processors to the same extent ‍Insightful would be liable if performing the services of each Sub-processor directly under the terms of this PDPA, except as otherwise set forth in the Terms.

6. SECURITY

Customer shall be responsible for obtaining and maintaining any equipment and ancillary services needed to connect to, access or otherwise use the Services, including, without limitation, modems, hardware, servers, software, operating systems, networking, web servers and the like (collectively, “Equipment”). Customer shall also be responsible for maintaining the security of the Equipment, Customer account, passwords (including but not limited to administrative and user passwords) and files, and for all uses of Customer account or the Equipment with or without Customer’s knowledge or consent.

‍Insightful will maintain reasonable physical and technical safeguards to prevent unauthorized disclosure of or access to Content, in accordance with industry standards. ‍Insightful will notify you if it becomes aware of unauthorized access to Content. ‍Insightful will not access, view or process Content except (a) as provided for in this Agreement and in ‍Insightful's privacy policy (“Privacy Policy”); (b) as authorized or instructed by you, (c) as required to perform its obligations under this Agreement; or (d) as required by applicable law. ‍Insightful has no other obligations with respect to Content. You can learn more about ‍Insightful security at: insightful.io/security

7. CUSTOMER DATA INCIDENT MANAGEMENT AND NOTIFICATION

‍Insightful maintains security incident management policies and procedures specified in the Security, Privacy and Architecture Documentation and shall, notify Customer without undue delay after becoming aware of the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to Customer Data, including Personal Data, transmitted, stored or otherwise Processed by ‍Insightful or its Sub-processors of which ‍Insightful becomes aware (a "Customer Data Incident"). ‍Insightful shall make reasonable efforts to identify the cause of such Customer Data Incident and take those steps as ‍Insightful deems necessary and reasonable in order to remediate the cause of such a Customer Data Incident to the extent the remediation is within ‍Insightful’s reasonable control. The obligations herein shall not apply to incidents that are caused by Customer or Customer’s Users.

8. RETURN AND DELETION OF CUSTOMER DATA

‍Insightful shall return Customer Data to Customer and, to the extent allowed by applicable law, delete Customer Data in accordance with the procedures and timeframes specified in the Security and Privacy Documentation.

9. AUTHORIZED AFFILIATES

9.1 Contractual relationship
‍The parties acknowledge and agree that, by executing the Terms, the Customer enters into the PDPA on behalf of itself and, as applicable, in the name and on behalf of its Authorized Affiliates, thereby establishing a separate PDPA between ‍‍Insightful and each such Authorized Affiliate subject to the provisions of the Agreement and this Section 9 and Section 10. Each Authorized Affiliate agrees to be bound by the obligations under this PDPA and, to the extent applicable, the Agreement. For the avoidance of doubt, an Authorized Affiliate is not and does not become a party to the Terms, and is only a party to the PDPA. All access to and use of the Services and Content by Authorized Affiliates must comply with the Terms and any violation of the Terms by an Authorized Affiliate shall be deemed a violation by Customer.

‍9.2 Communication
‍The Customer that is the contracting party to Terms shall remain responsible for coordinating all communication with ‍Insightful under this PDPA and be entitled to make and receive any communication in relation to this PDPA on behalf of its Authorized Affiliates.

‍9.3 Rights of authorized affiliates
‍Where an Authorized Affiliate becomes a party to the PDPA with ‍Insightful, it shall to the extent required under applicable Data Protection Laws and Regulations be entitled to exercise the rights and seek remedies under this PDPA, subject to the following:

‍9.3.1 Except where applicable Data Protection Laws and Regulations require the Authorized Affiliate to exercise a right or seek any remedy under this PDPA against Insightful directly by itself, the parties agree that (i) solely the Customer that is the contracting party to the Agreement shall exercise any such right or seek any such remedy on behalf of the Authorized Affiliate, and (ii) the Customer that is the contracting party to the Terms shall exercise any such rights under this PDPA not separately for each Authorized Affiliate individually but in a combined manner for all of its Authorized Affiliates together (as set forth, for example, in Section 9.3.2, below).

9.3.2 The parties agree that the Customer that is the contracting party to the Terms and shall, when carrying out an onsite audit of the procedures relevant to the protection of Personal Data, take all reasonable measures to limit any impact on Insightful and its Sub-Processors by combining, to the extent reasonably possible, several audit requests carried out on behalf of different Authorized Affiliates in one single audit.

10. LIMITATION OF LIABILITY

Each party’s and all of its Affiliates’ liability, taken together in the aggregate, arising out of or related to this PDPA, and all PDPAs between Authorized Affiliates and ‍Insightful, whether in contract, tort or under any other theory of liability, is subject to the ‘Limitation of Liability’ section of Terms, and any reference in such section to the liability of a party means the aggregate liability of that party and all of its Affiliates under the Terms and all PDPAs together. For the avoidance of doubt, ‍Insightful's and its Affiliates’ total liability for all claims from the Customer and all of its Authorized Affiliates arising out of or related to the Agreement and each PDPA shall apply in the aggregate for all claims under both the Agreement and all PDPAs established under this Agreement, including by Customer and all Authorized Affiliates, and, in particular, shall not be understood to apply individually and severally to Customer and/or to any Authorized Affiliate that is a contractual party to any such PDPA.